e& Afghanistan has officially announced its rebranding from Etisalat Afghanistan to e& Afghanistan, marking a significant milestone in the company’s journey toward becoming a leading technology and digital services provider in the country.
During a special ceremony held on June 23, 2026, at the company’s headquarters, e& leadership, media representatives, business partners, government officials, and distinguished guests gathered to witness the unveiling of the new brand identity and celebrate the beginning of a new chapter for the company.
As part of this transformation, e& Afghanistan also announced a range of new initiatives, including the expansion of network coverage, the introduction of innovative digital solutions, and the launch of more exclusive offers for customers.
In addition, the company revealed that its mobile financial service, mHawala, will now operate under the new brand name e& Money. The rebranded platform is expected to provide customers with more advanced and user-friendly digital financial solutions, supporting the country’s rapidly growing digital lifestyle and financial inclusion efforts.
Report: Radio Kunduz
